Web Site Design and Technology Solutions
Website Content – It’s not just for reading anymore
Website Content – First of all, let’s get one thing straight. Never copy your website content from someone else’s website. Search engines don’t like it and the person you appropriated it from for sure, won’t like it. Plus all of us want to be god netizens and respect each other’s intellectual property. (You know, Karma)
FOCUS. Pick a keyword phrase that you want to focus on and develop your website content based upon that phrase. Don’t try to be all inclusive by stuffing a bunch of other keywords into the page. You’ll just end up diluting the page and structure and readability will suffer.
Make you website content compelling. Be sure it is interesting, timely and accurate. No one will like to a page that is boring, irrelevant or has a bunch of typos. After you are convinced that copy cannot get any better, write a “Hook” which is a 15-22 word description of the page that will get people to click on your page over the nine other pages that they have been given to choose from in the search results.
Your website content should be 3-4 Paragraphs in length. Use your keyword phrase in bold at the beginning of the first paragraph then throw it in the body of the paragraph as close to the beginning as you can. Your keyword phrase should also appear in each of the additional paragraphs you write.
Make sure you stay focused on your keyword phrase. I know I’m repeating myself but it is worth repeating. When you are writing website content keep in mind that you are trying to get your page to rank well in the search engines but you are also writing for people. If you have written an article that is interesting and informative to the reader, it is more likely to be linked from other websites, which also is a crucial ingredient to increasing your position within the search engines.